How to startup a startup
“I want to do/sell/build SOMETHING..but how?”. Does that sound like something you could say? Probably. Starting a new business often starts with a great idea, but it can be quite overwhelming to actually start out. We got 5 tips to get you started.
If you don’t start, nothing will happen. Your idea doesn’t have to be perfect first to get started. Whatever it is that’s keeping you from launching is the very thing you either need to ignore or tackle head-on. So:
Write the first line of code;
Register the domain;
Sketch the product;
Design the prototype.
Or some other minor step. Just start!
There is nothing standing in the way of your starting your business except yourself. Do the first thing that needs to be done or can be done easily.
If you want to ‘do something’ but you’re not having a clear idea right away: just start to sell something, anything really. This will help you get into the right mindset of selling something ordinary on a different, better way. Entrepreneurs aren’t always innovators. You can take someone else’s product and sell it.
Don’t focus on money
A good product or service will always find a way to make money. So if you think you’re on the right track when it comes to the idea, don’t focus too much about where an income will come from. Ofcourse you have to have a staring buffer to get you started, but you can alway take on a second job to have a cash flow that keeps you alive in the first months.
Spend time and money on marketing
Marketing is one of the best things that you can do for your business. When you market your product or service, you are getting it in front of the people who will actually buy it. Marketing is not a waste of time. It’s one of the best early investments that you can make in your business.
Talk to your customers
If you want to know if your product or service is interesting for your (potential) customers: just go out and talk to them. If there will be people buying or using your product, you need to learn all you can about these people, from these people and for these people. Your business will live or die based on their receptivity to the product or service. The sooner you learn about your customers, the faster you’ll be able to pivot and serve them better.
Starting fast doesn’t mean that you should force scaling. Scaling is something that happens carefully, in a measured manner. Starting fast means that you leverage all possible resources to focus on one thing -- getting started. Getting started is the main thing. Once your business is up and running, anything else is possible.
A startup is a race. The faster you are, the more likely you are to win big. Go get it!